The Latino community in the United States is an increasingly visible and essential pillar in the structure of American society. With one in five people identifying as Latino, this population continues to expand rapidly. The Census Bureau projects that the number of Latinos in the country will grow from 65 million to over 111 million in the coming decades, solidifying its influence across various sectors.
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Aiming to recognize Latino leaders, TIME has created a list of figures transforming their fields and bringing diversity. During Hispanic Heritage Month, these pioneers in culture, politics, and entertainment are honored for their commitment and diversity of ideas. This year’s selection features 17 leaders who represent the potential of the Latino community in the United States.
Among them are rising stars like gymnast Hezly Rivera and singer María Zardoya. Both are gaining fame and are proud of their roots and strive to inspire other Latinos. At the same time, established figures like Eugene Hernandez and Michelle Freyre seek to use their visibility to create opportunities for new generations of Latinos.
The perception of being Latino in the United States still faces challenges, but people like Claudia Romo Edelman are working to change this, highlighting the importance of Latinos in society. For instance, George Lopez uses comedy to break stereotypes and promote a story of strength and adaptability.
Actresses like Aubrey Plaza and Camila Mendes are also redefining what it means to be Latino in their roles, embracing authenticity. Meanwhile, well-known influencer Tefi Pessoa proudly showcases her origins, emphasizing that identity is a unique and individual experience. These stories celebrate the diversity and resilience of Latinos in a country that increasingly recognizes their importance.
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